#8 – 3D printing (R)Evolution


.ZERO is part of this revolution or rather of this evolution of 3D printing which, from a tool intended for prototyping and small series production, is now becoming a mass production tool for all industrial sectors.

The zero point is a starting point from which we want to start together with companies to evaluate the possibility of blowing up the potential of 3D printing.

We often speak about revolution, about paradigm change and it may seem just a desire to be different. The truth is that the goal of additive manufacturing is to solve production problems that companies face every day, therefore our goal is to be revolutionary by bringing concrete solutions to industries.

All companies small or large must deal with production costs and times, waste, supply-chain management, transport costs and all those everyday problems that now seem almost trivial because they are often repeated, but actually this are problems that have an impact both on single businesses and on the world economy in general.

3D printing can help to change something and solve some production problems.

This is not easy, it’s not immediate, but it can be done!

In the future products will be made with new technologies that will require a new design approach, this is what we are doing, free from all the constraints linked to traditional technologies we design thinking of a true additive manufacturing production.

3D printing is a revolution in the world of production, DfAM is an evolution because it can evolve AM and exploit its advantages.

Communicating everything that can be done by putting together specific design techniques and AM technologies is complex, especially if there are no concrete examples on the market yet, you have to use your imagination and find the trust of companies and people who want to believe in it, who are convinced, like us, that 3D printing is a tool that can also help us save our planet.

Bees on hive

The watchword of this revolution is optimization. Processes, waste, displacements, functionalities must be optimized. The concept of optimization should not be reduced to lightening the shapes and lower consumption of material, but to much more.

Here closes a little ‘circle, we speak of respect for the environment but also of natural inspiration. Our design in its most technical and deepest meaning, in fact is inspired by nature, by the wonderful intelligence with which it gives life to living beings that work in an almost magical way, we have nothing to invent but we must be able to emulate it as cleverly as possible.


Jason Goldberg


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